Premium Listing - the ultimate advertising solution
Get maximum visibility with the largest digital property ad in NZ3 . Images are 6x larger on desktop to showcase the best features of your vendor's property. Premium Listing puts your brand and your vendor's property front and centre on NZ's #1 Property Site1.
How does Premium Listing fit into your day-to-day?
What benefits does Premium Listing give you that other products don’t?
What results are you getting with Premium Listing?
If your colleague was on the fence about Premium Listing, what would you say?
Did you have any reservations about Premium Listing?
How do your vendors feel about paying for Premium Listing?
Our latest residential and commercial listing product is the largest digital property ad in New Zealand.3 It can be booked in 1 week, 3 week and 6 week durations. Your Premium Listing will be elevated in relevant search results above all Featured Listings. When your Premium Listing expires it will default to a Featured Listing for the remainder of your campaign.
Premium Listing has found the perfect balance of positioning the agent and agency brand as well as the vendor’s property. It offers an opportunity to reflect your marketing expertise and high advertising standards to attract new business.
A Super Feature is an enhancement applied to your Premium or Feature Listing, placing it within a rotating carousel of properties that appear at the top of relevant search results for 7 days. Three photos of the property will be displayed alongside your agent and agency branding. With a Super Feature enhancement your vendor’s property will be represented twice, once within the Super Feature carousel and again as either a Premium or Feature Listing.
A Premium Listing is your ultimate listing option, displaying a supersized hero image of the property with prominent agent and agency branding. Premium Listing is the only mobile-ready listing solution that showcases your agent profile picture and agency brand on Android and Apple devices, with over 50% of property audiences using a mobile device to search1 – this means your brand is front and centre anytime, anywhere.
With 86% of vendors heading to Trade Me Property to research before selling 1 , Premium Listing puts your brand front and centre in front of NZ’s largest property audience.1 It’s also the only mobile-ready listing solution that showcases your agent profile picture and agency brand on Android and Apple devices – ensuring your brand is seen anytime, anywhere.
On average a single Premium Listing will appear 50,000 times a day in Trade Me Property search results and the average user will see the same single Premium Listing appear 4 times in search results daily – that’s 20x more than a Base Listing!2
Take advantage of this exposure and use Premium Listing strategically to maximise the visibility of your brand and show your marketing expertise. This may trigger potential vendors to find out more about you and help to influence their decision when selecting an agent.
As a marketing professional, you know that an effective advertising campaign is paramount to getting the best result, because as the saying goes “you can’t sell a secret”.
As the largest digital property ad in New Zealand3 , not only will the supersized photos showcase the property’s best features, the listing will also get more attention from buyers, with 6x more click on the photo carousel compared to a Base Listing.2
Your vendor can rest assured that their property will get maximum visibility, in front of NZ’s largest property audience.1 Premium Listings receive 5x more phone enquiries, 3x more email enquiries and 180% more members adding these properties to their watchlist in the first week of the campaign.2
Use data to show the impact of Premium Listing to your vendor. Download a detailed report from your OneHub account to measure buyer interest and see the districts and regions that potential buyers are coming from – reports can be generated at any time.
If your vendor wants maximum exposure, more views, more enquiries and the best possible result, Premium Listing is the solution.2
Using a real estate agent to sell a property remains the preferred method of selling in NZ. These vendors are using Trade Me Property as a tool in their research process1 so anything you can do to stand out will go a long way to help win you more listings and sway vendors who are sitting on the fence.
On average, agents are getting 5x more phone leads, and 3x more email leads in the first week of their advertising campaign using Premium Listing2 , with over 50% of buyers also looking to sell at the same time1 these leads could be your next client.
Premium Listings are displayed according to the date that the Premium Listing has been applied to the property. As new Premium Listings are booked they will start to appear ahead of you in search results. To elevate your listing simply apply a ‘Boost’ any time or enhance your Premium Listing with a Super Feature.
Once your Premium Listing period has ended, your listing will default to Feature listing for free, lasting for the remainder of your campaign.
To get the benefits of Premium Listing again, you can purchase another 1, 3 or 6 week duration.
We don’t currently offer two agent profile pictures for Premium Listing, however if this is of interest to you then we’d like to chat, touch base with our sales support team on 0800 866 266 or you can email us at firstname.lastname@example.org.
If your image is appearing fuzzy we suggest checking the image size, the optimal size being 300 x 300 pixels.
Your agent photo is sourced from your OneHub profile so whenever you need to make a change simply login to OneHub, upload a new photo and hit save, this will update your photo across all of your listings.
To further enhance your agent profile, take a look at our top tips . If you don’t have a OneHub profile, your agent photo is pulled from the listing agent image that is uploaded with individual listings. This is a more manual process if you have multiple listings, so we recommend creating a OneHub profile for ease.
1 Nielsen 2017 Real Estate Search Report
2 Trade Me Property site statistics and performance metrics, 2018
3 Trade Me Property comparison of digital property ads, as at August 2018