• 1. What exactly is changing?
  • 2. Why are you making this change?
    • We want to make it easy for our users to find everything they need to know about our privacy practices. Currently we have 12 different privacy policies across our services, and this change simplifies everything into one policy that’s clear and easy to navigate.
    • The new policy will allow us to improve our security and storage practices across all Trade Me services. We’ll also be able to share more information across our services to help bring you better experiences, but will limit how we use and disclose certain kinds of information we consider sensitive (see below for more info).
  • 3. Who does this change affect?
  • 4. How does this change help me?
    • A new simplified privacy policy means more transparency for you. We want something that is easy to access and understand.
    • This change allows us to create a safer data environment within Trade Me’s internal systems. It also allows increased sharing across the Trade Me family (including businesses we fully and partly own, as well as to trusted third parties via tailored products) which will help us give you better experiences.
  • 5. Why have you removed the line about not selling or renting my data?
    • We’re committed to being straight up with our users. Although not much has actually changed, we’re developing some products where fees could be charged for access to information about other users. For example, in Trade Me Jobs we’re trialling a product where recruiters could pay a fee to contact potential candidates about a relevant job.
    • In this context, the line around not selling or renting data was off the mark so we have removed it.
    • But, we retain an unwavering commitment to privacy. We have a data governance team that’s charged with maintaining our social licence so we only make responsible privacy decisions. And we’re committed to the following privacy principles set out in our privacy policy:
      1. We will respect your privacy – our brand is built on trust and integrity.
      2. We’re committed to being transparent and honest, so you know what we do with your personal information (including if something goes wrong).
      3. We use personal information to add value to your life.
      4. We avoid getting involved in anything creepy that could breach your trust.
  • 6. Who will you be able to disclose my personal information to?
    • We disclose information to third parties that help us provide services to you (e.g. a service provider who helps us send you emails), as well as advertisers and certain businesses where you allow it (e.g., insurers if you’re buying insurance with LifeDirect). In addition, we can disclose your information for things like law enforcement, fraud prevention, and for legal processes – you can read about this in our annual transparency report.
    • If you use Trade Me we may also let developers use our API, which means things like your public listing content or photos can appear elsewhere. Developers are subject to our API terms and conditions, and they need to get your permission before they can access any non-public information about you.
    • We’ll also be able to share information across our services. If you have an active Trade Me account, this includes with businesses we fully or partly own (‘Trade Me affiliated services’) or in tailored products.
    • You can see a list of Trade Me affiliated services and tailored products, and the personal information that could be disclosed, at the ‘Info about your privacy options’ page. You can opt out of this kind of sharing on our ‘privacy options’ page.
  • 7. What kind of sensitive information will you limit your use and disclosure of?
    • We’ll limit how we use and disclose certain kinds of sensitive information. We’ll do this for:
      • payments-related information if you use Paystation,
      • dating information (like information from dating profile) if you use FindSomeone,
      • insurance-related information (like what you put in an life or health insurance form) if you use LifeDirect or Trade Me Insurance, and
      • operational information (like financial, customer, and shipping information) if you use Tradevine.
    • See clause 8 of the privacy policy for more information.
  • 8. Are you going to be sharing my information outside Trade Me if I don’t have Trade Me membership?
    • No. If you don’t have a Trade Me membership (e.g., if you only use Holiday Houses or FindSomeone), your personal information will automatically be excluded from sharing with Trade Me affiliated services or for tailored products. We also won’t share your personal information if you have a Trade Me account which hasn’t been used in the last 18 months or more.
    • Note that without an active Trade Me membership, you won’t be able to access the ‘privacy options’ page where you can choose to opt out – but don’t worry, you will still be excluded from the above sharing. You can create a Trade Me membership, or reactivate your old one by contacting us.
  • 9. Is my personal information safe?
    • We make sure the data we hold about you is protected by robust, best practice security systems. This change to allow sharing across our services means we’ll be in an even better position to keep improving our security processes.
    • Unlike many online businesses, we also have a dedicated Trust and Safety team who work across our services to keep our sites safe and protect against people who might misuse your information. We also have a ‘security council’ that keeps abreast of any potential security issues, while our data governance council is charged with ensuring we can stand behind what we do with your personal information.
  • 10. Why should I trust you with my personal information?
    • We understand Kiwis trust us to keep their information safe. We’re careful about how we use your information and make sure we have good systems to protect your information.
    • We’ve committed to the following privacy principles, which guide what we do in relation to your personal information:
      1. We will respect your privacy – our brand is built on trust and integrity.
      2. We’re committed to being transparent and honest, so you know what we do with your personal information (including when something goes wrong).
      3. We use personal information to add value to your life.
      4. We avoid getting involved in anything creepy that could breach your trust.
    • We also have a data governance council, which will vet how we use your personal information to make sure it’s something we can stand behind. And, we’re one of the few New Zealand businesses publishing an annual transparency report explaining how we disclose information for things like law enforcement.
  • 11. What is a Trade Me affiliated service?
  • 12. Can I opt out of sharing personal information with a Trade Me affiliated service?
    • Yes. To opt out of this sharing, head to our ‘privacy options’ page.
    • If you don’t have an active Trade Me account (i.e., you haven’t used Trade Me in at least 18 months or don’t have an account), you won’t be able to access the ‘privacy options’ page where we host the opt out – but don’t worry, you will automatically be opted out. You can create a Trade Me membership, or reactivate your old one by contacting us.
  • 13. What is a tailored product?
    • Some of our services provide tailored personal information to other users of those services. For example, if you have an active Trade Me Job Profile, subject to your profile settings, we may share your Trade Me Job Profile (i.e. tailored information about you) with recruiters and job advertisers that use our candidates database service (which we call Scout). We call these types of services ‘tailored products’.
    • You can see our tailored products, and the personal information that could be disclosed, at the ‘Info about your privacy options’ page.
    • When developing a tailored product, we look to our privacy principles to ensure that personal information is processed fairly. People who receive personal information from a tailored product will also be contractually restricted in their use of your information. This means they can only use the information in a specific way.
  • 14. Can I opt out of my personal information being used with a tailored product?
    • Yes. To opt out of this sharing, head to our ‘privacy options’ page.
    • If you don’t have an active Trade Me account (i.e., you haven’t used Trade Me in at least 18 months or don’t have an account), you won’t be able to access the ‘privacy options’ page where we host the opt out – but don’t worry, you will automatically be opted out. You can create a Trade Me membership, or reactivate your old one by contacting us.
  • 15. How does the ‘privacy options’ opt out work?
    • When opted in, Trade Me can use and disclose your information:
      • to show you relevant advertising
      • to trusted third parties using Trade Me tailored products
      • to entities fully or partially controlled by Trade Me (‘Trade Me affiliated services’).
    • When opted out, we won’t use and disclose your information in the above ways. However, advertising will be less relevant and some functionality of tailored products and Trade Me affiliated services will be reduced.
    • If you don’t have an active Trade Me account (i.e., you haven’t used Trade Me in at least 18 months or don’t have an account), you won’t be able to access the opt out – but don’t worry, you will automatically be opted out. You can create a Trade Me membership, or reactivate your old one by contacting us.